Google Analytics helps us see the most visited pages on our website. “By creating STEMulation, I hope to change that for future generations.” I call it the ‘only, only,’” LaVonda says. “I’ve been in a lot of workplaces where I was the only woman and the only Black person. LaVonda also finds time for ProfBrown’s STEMulation, a program she founded to expose underrepresented youth to STEM-related careers.
They’re now revamping their website, using insights from Google Analytics to learn which pages are most engaging for visitors. EyeGage was able to move into a bigger space, hire more employees, and attract investors. The award provided us with bridge funding, and also acts as a stamp of approval,” LaVonda says. “Raising money is difficult as a pre-revenue company, and we had a lot of research to do. Soon after, LaVonda was awarded $100,000 from the Google for Startups Black Founders Fund. “The more eye scans we have in the data set, the more accurate our algorithms will be.”ĮyeGage got a boost in 2021 when they were accepted into the Google for Startups Founders Academy, which offers training and mentorship to entrepreneurs. “Our photographic data set is our main focus right now,” LaVonda says.
They use Google Ads to recruit test subjects. EyeGage is hosted on Google Firebase, and is currently in beta testing while the team builds a photographic data set of 10,000 eyes. Launched in 2020, the app’s goal is to prevent accidents by providing a free and simple way to assess someone’s degree of impairment before operating vehicles or equipment. Then LaVonda turned her focus to substance impairment, developing EyeGage–an app that measures drug and alcohol levels by analyzing a person’s eyes. Her PhD work used eye tracking to measure educational engagement, and her postdoc studies correlated specific eye metrics with Alzheimer’s disease. Eyes may be the window to the soul, but for LaVonda Brown, founder and CEO of EyeGage, they’re also an excellent source of empirical data.
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